Insights
Practical notes on selling wine direct and winning winery clients, from the work I do every week.
How wineries and wine suppliers get recommended by AI assistants
How ChatGPT, Gemini and Copilot choose which wineries and suppliers to recommend, and the practical steps that make your business easy to recommend.
Newtimer Marketing is now Franc Wine
Newtimer Marketing has a new name: Franc Wine. Same person, same clients and the same way of working, with a new site for wineries and wine suppliers.
SEO for wineries: a practical guide to getting found and selling direct
How wineries get found on Google, Maps and AI assistants: Google Business Profile, a page per wine and experience, mobile speed, and the links that matter.
Winery email marketing: what to send and when
A year-round winery email plan: the automated emails every winery needs, a month-by-month campaign calendar, and how to measure what sells.
Winery marketing ideas that sell more bottles direct
Twelve winery marketing ideas that turn one visit or order into repeat direct sales: email capture, release calendars, club tiers, gifting and more.