| Client | Jeff Runquist Wines, Plymouth, California |
|---|---|
| Audience | Direct-to-consumer wine buyers and club members |
| Services | Website design, online shop integration, SEO, email and wine club |
| Headline result | 245% growth in online wine sales over 12 months, year on year |
Jeff Runquist Wines is a family winery in Plymouth, California, in the Sierra Foothills, selling most of its wine direct to customers. I rebuilt the website around the shop and the wine club, and online sales grew by 245%.
The goal
Turn the winery’s steady flow of website visitors into more orders and more club members.
What I did
- Rebuilt the website with the shop fully integrated through Nexternal, so browsing and buying happen in one place
- Redesigned the path from wine page to basket, with clear calls to order on every wine
- Wrote content for each wine and for the winery’s story, built to rank in search
- Put the wine club sign-up in front of visitors at the moments they’re most engaged
- Plan the wine club release calendar, so emails and releases work together
Results
- 245% growth in online wine sales over 12 months, year on year