Winery email marketing and wine club marketing
Your email list is the one audience you own. I plan, write and send the emails that turn first orders into repeat orders and keep club members through every release.
“I want club members who stay for years.”
- For
- Wineries selling direct
- Where
- UK, France and USA
- First step
- A marketing audit
What's included
- Welcome series for new subscribers, with a first-order offer that suits your pricing
- Release and allocation campaigns planned around your vintage calendar
- Club sign-up, renewal and winback flows
- Abandoned basket recovery and seasonal gifting campaigns
- Monthly reporting on revenue per email and club growth
How I work
I write in the winery's voice, from notes you give me on each wine. You approve every campaign before it goes out.
I plan the wine club release calendar for Jeff Runquist Wines.
Read the case studyFurther reading
- Winery email marketing: what to send and when A year-round winery email plan: the automated emails every winery needs, a month-by-month campaign calendar, and how to measure what sells.
- Winery marketing ideas that sell more bottles direct Twelve winery marketing ideas that turn one visit or order into repeat direct sales: email capture, release calendars, club tiers, gifting and more.
Questions
- Which email platform do you use?
- I work mostly in Klaviyo and connect it to your shop so every campaign is tied to real orders.
- How often should we send?
- Two to four emails a month suits most wineries, with more around releases and the holidays.
Tell me about your wine or your business.
I'll reply within one working day.
Talk to me about your email list